As a creative being, I love to tell stories and create experiences through product and services, to make the user’s life easier and better, not just for him/her, but also for the planet. I try to challenge myself to find more fresh and bold ideas, although the core concept is what is most important.

As an Industrial designer and Design Educator with a Mechanical Production Engineering background, I also work as Design consultant for companies ranging from start-ups to established brands, individuals to communities. Having been practising design since 2010, I have had the opportunity to have hands on experience in the execution of almost all phases of the concept development process in various domains such as Industrial design, Strategic design, Experience design, Furniture design and Interior design, dealing with both local and global clients.

My design philosophy is to have a holistic approach towards transforming design concepts based on user research to meaningful and desirable products that fulfil customer needs. Working on details guarantees a better overall experience of the product. I often design products which are intuitive and easy to use, functional and aesthetically appealing.