As a creative being, I love to tell stories and create experiences through product and services, to make the user’s life easier and better, not just for him/her, but also for the planet. I try to challenge myself to find more fresh and bold ideas, although the core concept is what is most important.

 

As an Industrial designer and Design Educator with a Mechanical Production Engineering background, I also work as Design consultant for companies ranging from start-ups to established brands, individuals to communities. Having been practising design since 2010, I have had the opportunity to have hands on experience in the execution of almost all phases of the concept development process in various domains such as Industrial design, Strategic design, Experience design, Furniture design and Interior design, dealing with both local and global clients.

 

My design philosophy is to have a holistic approach towards transforming design concepts based on user research to meaningful and desirable products that fulfil customer needs. Working on details guarantees a better overall experience of the product. I often design products which are intuitive and easy to use, functional and aesthetically appealing.

EXPERIENCE

 

Born in India

1987

Bachelors in Mechanical

 (Production) Engineering.

Kerala University, India

2005

2009

2010

Co-Founder and Designer.

White Collar Arts, India

Film maker.

Photographer.

2016

Passion driven

Script writing

Direction

Cinematography

Editing

Production Design

Product photography

Wedding photography

Oct 2016 - Nov 2016

Key responsibilities 

Co - Founder
Research
Brand establishment
Procurement
3D Modeling
AutoCAD, 3ds Max,
Photoshop
Visualizing, Ideation
Prototyping
Furniture Making
Wood and Metal Working
Spray Painting

2017

Masters in Industrial Design.

Jönköping University, Sweden

Furniture Designer.

Baakas Design, India

Moved to Sweden.

2018

Industrial Design Intern.

Greenworks Tools AB, Sweden

Winner, JIBS Entrepreneur Challenge.

Challenge conducted by JIBS in collaboration with Jönköping Energi.

We were team of four and developed a business strategy for Jönköping Energi, for developing there business and improves the client base and relationships. 

Design Manager. 

IKEA academic project, Sweden

2019

Master Thesis.

Greenworks Tools AB, Sweden

University Lecturer.

Jönköping University, Sweden

2020

Design Consultant.

India- Sweden 

Nov 2016 - April 2017

Key responsibilities 

User Research
Human Centered Design
Experiments with
concrete mixes
3D Modeling
Rhino, Keyshot,
Illustrator
Generating Production
Mold making
Visualizing, Ideation
Prototyping
Project Execution

Aug 2018 - Oct 2018

Key responsibilities 

Visual brand language
Brainstorming
Design meeting
Alias
Object printing
Presentation

Oct 2018 - Dec 2018

Key responsibilities 

Managed 8 members
Responsible for
prototyping
Conducting
brainstorming session
Functional analysis
Contacting vendors
Developed the concept
which IKEA send that for
engineering prototype
Created the concept with
IKEA’s brand language

Feb 2019 - Aug 2019

Key responsibilities 

‘Handle concept for
string trimmer’
Ergonomic study
Semantics
Research
Ideation
Prototyping
Rapid prototyping
Clay modeling
Production
Testing
Validation

July 2019 - Present 

Key responsibilities 

Course responsible for
Design Philosophy and
practice for User experience.
Conducting courses
on various topics:
Autodesk Alias
Keyshot
Digital sketching
Photoshop
Illustrator
Design methods and
methodology

Jan 2020 - Present 

Consultant for services:

Industrial Design

Service Design

Product Development

Packaging Design

Strategy Design.

 

PHILOSOPHIES

AND

TOPICS

Product life cycle

Human Centered Design

System level thinking

Holistic approach

Service Design

Circular Design Economy

Strategic Design

Color, Material, Finish

EXPERTISE

 

SOFTWARE

Rhinoceros 3D

KeyShot

Autodesk Alias

Solidworks

Grasshopper

Adobe Photoshop

Sketchbook

Adobe Illustrator

Adobe InDesign

AutoCAD

TECHNICAL

Product development

Analog sketching

Digital sketching

Product visualization

Digital rendering

Surface modeling
Prototyping

Design research

Trend analysis

Market analysis

Experience design

Strategic design
Team Leadership

Group management